THE DEAD SEA is getting some publicity:

Dead Sea area next focus of IGTO

Written by Atara Beck (Jewish Tribune)
Wednesday, 18 November 2009

TORONTO – The Israel Government Tourist Office (IGTO) recently began focusing on developing a greater awareness of the Dead Sea/Tamar region, which, with its unique healing properties and magnificent surroundings, has attracted visitors for thousands of years.
At a recent breakfast hosted by the IGTO, Jerry Adler, manager, marketing and PR, told journalists that Israel’s ministry of tourism would conduct a public relations campaign for this initiative.

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