Who founded the Christian Holy Land pilgrimage startup?

REDISCOVERY? The True History of Early Christian Pilgrimage to the Holy Land. Who were the earliest Christian pilgrims to the Holy Land, and how did they know where to go? (Ruth Schuster, Haaretz).

The bottom line is that, apparently, proper Christian pilgrimage only developed after the identification of holy sites in the early fourth century, and whether their identification is accurate is a matter of faith.

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