SO FAR SO GOOD. The new Indiana Jones trailer is a hit, in no small part thanks to the Intenet:

Trailer for upcoming 'Indiana Jones' film a smash hit with audiences in theaters and online

LOS ANGELES (AP) — Times sure have changed in the 19 years since Harrison Ford last donned the signature fedora of thrill-seeking archaeologist Indiana Jones. The viral spread of the trailer for "Indiana Jones and the Kingdom of the Crystal Skull" is proof of that.

The trailer for the May 22 release has drawn highly enthusiastic responses in theaters. But it may have had its biggest impact online, on a younger audience that may not think of Ford, 65, as equal to today's spry action heroes.

After premiering Feb. 14 on "Good Morning America," Lucasfilm and Viacom Inc.'s Paramount Pictures sent the trailer to the Web, plus movie theaters and TV stations around the world. Paramount estimates the trailer was seen more than 200 million times worldwide in the first week alone.

Harry Knowles, who runs the movie fan site AintItCool.com (his official title is Head Geek), says he first saw a bootleg version of the trailer online, then the official version online, and then saw it twice in theaters.

There were cheers in the theater when the familiar theme song kicked in, Knowles said, and comments on his Web site have been positive. "People generally really, really loved the trailer," he said.

I've linked to the trailer here.