The festival's main prize is the Golden Tanit, which is named after the Phoenician goddess of the same name.Tanit (or Tannit) is actually a Punic goddess — that is, she is known from ancient Carthage but not, as far as I know, from Phoenicia. Her name means roughly "dragon lady" and she was the consort of the chief god Baal and co-recipient with him of Carthaginian child sacrifices.
I have noted some Punic Tanit coins here and here.