The publishing process has been costly - $250,000 a volume - and that explains a basic mystery of the undertaking: Why is it called "Schottenstein"? Rabbi Scherman said that ArtScroll realized that sales would never cover the costs, and enlisted donors. Jerome M. Schottenstein, an Orthodox Jew who had studied the Gemara at Yeshiva University High School for Boys in Manhattan in the 1940's and went on to found a department store empire based in Columbus, Ohio, financed a large share of the project; since his death, in 1992, his family has sustained the gift.
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Thursday, February 10, 2005
THE SCHOTTENSTEIN ARTSCROLL TALMUD is the subject of an article in the New York Times: "An English Talmud for Daily Readers and Debaters." Incidentally, it explains the name:
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