Sunday, April 13, 2008

THE SITE OF QUMRAN is in the news:
Israel blasted over ‘truth’ of scroll ad
11/04/2008
By Candice Krieger [Jewish Chronicle, UK]
The Israeli Government Tourist Office was this week forced to change its ThinkIsrael advert following a ruling from the Advertising Standards Authority that it was misleading and breached its code of conduct.

The magazine advert promoting Israel displayed images of well-known landmarks, including Qumran, the site where the Dead Sea Scrolls were found, with text stating: “You can travel the entire length of Israel in six hours.”

The ASA said that the image, together with the text, implied that Qumran was in Israel. Since Qumran is in the West Bank, it therefore considered the advert was misleading. ...
The image was replaced by one of Masada. I take their point, but at the same time Qumran is an important site for Jewish heritage and many tourists do come to see it for that reason.